![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1992/02/23733.jpg)
Campaign
TBWA, Madrid
[2.92.108]
More Info
Marca “Sports” [00:50]# Several sequences from a game of soccer in progress. However, the subtitles that appear list quite different sports. And indeed, the soccer players seem to be doing just about everything except kicking the ball. When, finally, the caption “football” appears it is with a n image of a basketball game. This whimsical spot is to promote the Spanish sports weekly “Marca.”
- Client Marca
- Ad Agency TBWA, Madrid
- Art Director Andrès Alcalà
- Copywriter Alfonso Hernandez
- Production Company Linea Films, Madrid
More: TBWA Madrid
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