Campaign
TBWA, Paris
[3.92.067]
More Info
UAP “Assistance à Domicile” [00:45]# To black-and-white images of the typical extended family of yesterday family of yesterday, the VO speaks of the fact that, in the past, the individual was never alone with his problems, that the family which used to span several generations always served as a kind of safety net. In our times, when more and more people chooses to live as singles, this net has gone – but the services of a good insurance company, such as France’s leading insurer company UAP, can make up for this.
- Client UAP
- Ad Agency TBWA, Paris
- Art Director Pierre Gauthronet
- Copywriter Pascale Chadenat
- Production Company Christian Gandon Production, Paris
- Director Claire Denis