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McCann Erickson, Oslo

[3.92.120]

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Saga Solreiser #
A mobile home standing on some miserable northern camping site is central in these two commercials for the Saga Solreiser travel agency. In the first spot, a man tries to walk his poodle but as soon as he leaves the trailer he gets stuck in the mud up to his hips. The second spot shows the same man trying to adjust the TV antenna. Apparently, the only way to receive a good signal is for him to stand outside in the pouring rain, Holding the antenna in an awkward position. His wife doesn’t seem to mind as she closes the trailer door and settles down in front of the TV set. Claim: Saga Solreiser – we fly 200 Norwegians to the sun every day.

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Saga Solreiser # A mobile home standing on some miserable northern camping site is central in these two commercials for the Saga Solreiser travel agency. In the first spot, a man tries to walk his poodle but as soon as he leaves the trailer he gets stuck in the mud up to his hips. The second spot shows the same man trying to adjust the TV antenna. Apparently, the only way to receive a good signal is for him to stand outside in the pouring rain, Holding the antenna in an awkward position. His wife doesn't seem to mind as she closes the trailer door and settles down in front of the TV set. Claim: Saga Solreiser - we fly 200 Norwegians to the sun every day.

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