Skin Cancer Foundation
Margeotes Fertitta + Partners, New York
[2.94.113]
More Info
Skin Cancer Foundation “Mr. Sun” [00:30]
An unusual approach to remind people of the dangers of overexposure to the sun: While a bunch of predominantly older, and rather parched looking, sun-worshippers ecstatically crow about the sun and its benefits an elderly man portraying a kind of decrepit sun god in mask and a shiny suit prances around them. The spot ends with spots filling the image until they blacken out the screen. Super: “There is a dark side to the sun.”
Check down the credits to spot that Mark Waites, soon to be a co-founder of Mother, and Tony Kaye, then probably the world’s most famous and controversial director of commercials, were among the collaborators on this, way back in 1994.
- Client Skin Cancer Foundation
- Ad Agency Margeotes Fertitta + Partners, New York
- Art Director Mark Waites
- Copywriter Fred Stesney
- Production Company Tony Kaye & Partners, London
- Director Kaye, Tony
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