Campaign
Goodby Silverstein & Partners, San Francisco
[2.94.119]
More Info
Norwegian Cruise Line “Fantasies”, “Laws” + “Shower” [00:30]# “It’s different out here,” is the theme of this beautifully dreamy campaign for Norwegian Cruise Line. Shot in sumptuous balck and white and accompanied by a lilting version of “Blue Moon,” it shows swquences of beautiful people enjoying a tropical holiday. All this is underscored by supers appearing in the images reading, e.g. “I will be naked more,” “I will eat a mango,” “There is no law taht says you can’t make love at 4 p.m.” or posing the question, “What do you need to fall in love again?” answering it with “Blue, blue water,” “Westerly winds,” etc.
- Client Norwegian Cruise Line
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Art Director Steve Luker
- Copywriter Steve Simpson
- Production Company Ritts/Hayde, San Francisco
- Director Carlton Chase