Campaign
JWT (J. Walter Thompson), Barcelona
[2.95.093]
More Info
Evax Femini Pads “Rossy de Palma” [00:30]# spot from a new campaign in Spain where female celebreties are invited to shwo us the contents of their purse. Here it is Almodóvar heroine Rossy de Palma looking glamorous at a spa. Her purse is delivered to her as
she´s asked to show us its contents. Not even the least bit concerned that she may be embarrassed by something inside, she pulls out all her necessities … a flower, a mirror, an Evax feminine pad, her sunglasses, a blush, and another Evax pad. Claim: Evax. Fine an secure.
- Client Evax
- Ad Agency JWT (J. Walter Thompson), Barcelona
- Art Director David Caballero
- Copywriter Gloria Hernández
- Production Company Eddie Saeta, Barcelona
- Director Isabel Coixet