Campaign
Clemenger BBDO, Sydney
[1.90.086]
More Info
Ricegrowers Cooperations “Nutrition” [01:00]# A plate of white rice steaming nicely against a limbo background. “There’s one food that’s as natural as corn on the cob.” The rice grains turn into the shape of a corncob. “. with far less sugar. It’s as cheap as chips.” The rice now turns into the shape of French fries. “. with a lot less fat. It’s as convenient as a can of beans.” Rice changes shape once more. “And as easy to cook as a boiled egg.” Rice forms an egg in an eggcup. Ends on pack of Sunwhite Rice – “The best under the Australian sun.”
- Client Ricegrowers Cooperations
- Ad Agency Clemenger BBDO, Sydney
- Art Director Richard Dearing
- Copywriter Don Blackley
- Production Company Umbrella Films, Sydney
- Director Peter McIntosh