Campaign
Toei Advertising, Tokyo
[2.90.086]
More Info
Calbee Cappa Ebisen “That´s Life” [00:30]#
A mother and her little daughter in a fairy tale-like forest. The little girl is hungry and there’s only one Calbee Cappa Chip left in the bag. So mother and daughter play a game for it. The mother cheats, wins and eats the last chip. “That’s life,” she comments. “You’re not my mommy,” the little girl retorts.
- Client Kappa Ebison Calby
- Ad Agency Toei Advertising, Tokyo
- Art Director Hiroshi Nimi
- Copywriter Keiko Nomura
- Production Company Tohoku Shinsha Film Corporation, Tokyo
- Director Kikuhide Sekiguchi
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