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DraftFCB, San Francisco

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Levi´s for Kids “Wild Creatures” [00:40]# Narrated by John Cleese, this campaign has the look of a wildlife documentary. However, the wildlife creatures that are described in a kind of pseudo-scientific language are just kids indulging in various pastimes. We meet the “Slimus Pursuitus,” the kind of kid who loves catching slimy creatures such as earthworms, frogs and snakes, the “Hairus Perfectus,” the kids who are most concerned about sporting a hip haircut, and the “Bikus Likus,” the type only encountered on mountain bikes. What “these wild creatures” all have in common, Cleese informs us, it that “They only wear Levi’s Jeans.”

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Levi´s for Kids "Wild Creatures" [00:40]# Narrated by John Cleese, this campaign has the look of a wildlife documentary. However, the wildlife creatures that are described in a kind of pseudo-scientific language are just kids indulging in various pastimes. We meet the "Slimus Pursuitus," the kind of kid who loves catching slimy creatures such as earthworms, frogs and snakes, the "Hairus Perfectus," the kids who are most concerned about sporting a hip haircut, and the "Bikus Likus," the type only encountered on mountain bikes. What "these wild creatures" all have in common, Cleese informs us, it that "They only wear Levi's Jeans."

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