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Saatchi & Saatchi, London

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Anchor Cheese “Experts” [00:30]# Three white mice scurry across a room and one of them turns on the TV using a remote control which has been carelessly left on the floor. The program that fills them with suspense, setting their noses a-quiver, is none other than the “National Cheese Award” show. However, the winner of this prestigious award comes as no surprise to them. These experts had always known that Anchor cheese was the best in the land.

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Anchor Cheese "Experts" [00:30]# Three white mice scurry across a room and one of them turns on the TV using a remote control which has been carelessly left on the floor. The program that fills them with suspense, setting their noses a-quiver, is none other than the "National Cheese Award" show. However, the winner of this prestigious award comes as no surprise to them. These experts had always known that Anchor cheese was the best in the land.

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