Campaign
TBWA, London
[4.89.078]
More Info
Opticians “Bus Stop” & “Lamp Post” [00:20]#
This campaign depicts mishaps in the lives of those who fail to care for their sight. These are largely shown by using a subjective camera: In “Bus Stop” someone mistakes a fire truck for a bus, and in “Lamp Post” another shortsighted man bumps into a lamp post and apologizes politely. Title: Care for your sight. See your optician.
- Client Opticians
- Ad Agency TBWA, London
- Art Director David Kung
- Copywriter Murray Partridge
- Production Company Tony Kaye & Partners, London
- Director Kaye, Tony
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