Campaign
Cramer-Krasselt, Chicago
[4.89.086]
More Info
Helene Curtis “Boys Love Curls” [00:30]# Title: “Great looks you can get with a Quantum perm.” Then, to a Bobby McFerrin-type soundtrack, a number of very attractive men ogling equally attractive women all displaying masses of ravishingly curly or wavy hair. Ends on title: Quantum. Because boys love curls.
- Client Helene Curtis
- Ad Agency Cramer-Krasselt, Chicago
- Art Director Beth Kosuk
- Copywriter Stephanie Gruber
- Production Company Coppos Films, New York
- Director Thomas Coyne
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