Archive

Shop

Campaign

Publicis, London

[4.89.125]

More Info

WH Smith “Glasses” [00:30]# A young boy puts on a pair of ordinary enough looking glasses and amazing things start to happen. While the VO details all the different things you can get at WH Smith stores, the glasses undergo all kinds of transformations. The VO speaks of “books about different sports” and the glasses turn into a diving mask, a gold fish swimming by; there is mention of “tips on beauty: and the glasses turn into two cucumber slices, etc. Claim: WH Smith. More to discover.

More: Publicis London

More: WH Smith

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Campaign

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
WH Smith "Glasses" [00:30]# A young boy puts on a pair of ordinary enough looking glasses and amazing things start to happen. While the VO details all the different things you can get at WH Smith stores, the glasses undergo all kinds of transformations. The VO speaks of "books about different sports" and the glasses turn into a diving mask, a gold fish swimming by; there is mention of "tips on beauty: and the glasses turn into two cucumber slices, etc. Claim: WH Smith. More to discover.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.