Campaign
Bassat Ogilvy & Mather, Barcelona
[2.89.075]
More Info
Byly “Creditos” [01:00]# All in slow motion, sober-suited business men and women are crowding into a morning elevator. Each one carries a squirming piglet under the arm. Verdi’s prisoner choir from “Nabucco” under. Voice-over: “There are people who don’t mind carrying the smell of perspiration around with them.” Elevator door opens and more male and female executives come out. Each has a different color piglet – blue, yellow, pink, green. “There are people who-re content to makes their perspiration.” Final door opens on people who aren’t carrying any piglets at all. “Fortunately there are also people who use Byly. “
- Client Byly
- Ad Agency Bassat Ogilvy & Mather, Barcelona
- Art Director Vicente Cruz
- Copywriter Luis Bassat
- Production Company Group Films, Barcelona
- Director Jaime de la Pena