Archive

Shop

Campaign

Bartle Bogle Hegarty (BBH), London

[2.89.081]

More Info

K Shoes “Grate Idea” [00:30]# Resolutely a woman walks into her boss’ office, staples her letter resignation onto his tie and “castrates” the executive toy on his desk. She is about to rush out of the office when the heel of her shoe gets caught in an iron grate. Though still visible shaken, the men in the office must a weak smile of revenge. However, it is not the heel that comes off but the whole grate. The woman hands it to the secretary who, in a show of solidarity, contemptuously throws it before her boss’ feet. Cut to K Shoes logo and the legend: Shoes for the well heeled. Throughout, the film cuts to words that finally make up the message of the film: Whatever you break off, it won’t be our heels.

More: Bartle Bogle Hegarty (BBH) London

More: K Shoes

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Campaign

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
K Shoes "Grate Idea" [00:30]# Resolutely a woman walks into her boss' office, staples her letter resignation onto his tie and "castrates" the executive toy on his desk. She is about to rush out of the office when the heel of her shoe gets caught in an iron grate. Though still visible shaken, the men in the office must a weak smile of revenge. However, it is not the heel that comes off but the whole grate. The woman hands it to the secretary who, in a show of solidarity, contemptuously throws it before her boss' feet. Cut to K Shoes logo and the legend: Shoes for the well heeled. Throughout, the film cuts to words that finally make up the message of the film: Whatever you break off, it won't be our heels.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.