Axion 2 “Blanc Sur Blanc” [00:45]# This spot for the detergent Axion 2 starts with a shot of washing machine against a white background. Super: Axion 2. The proof: white on white. A man in a dirty sweat suit jauntily walks up to the washing machine and starts to strip down to his underpants. He stuffs his clothes into the machine, pours in some Axion 2 und nonchalantly presses the button. Cut to him removing the laundry from the washer and putting on sweat suit and pants. They’re so white now that, save for his head and hands, the man becomes invisible against the white background. Claim: Axion 2. Never has white been more visible.