
Campaign
JWT (J. Walter Thompson), Chicago
[2.89.111]
More Info
American Library Association “Be Cool” [00:30]# Stylish young people strike various casual poses in front of the camera. Every time they open their mouths, however, nothing but “Blablabla” emerges. They seem to be quite bored by this themselves. Then there is some static on the TV screen and cut to a young man with a remote control in hi hand. Addressing the camera he says: “You’ve to be cool on the inside too.” Written in large letters on the background wall are the words: The Library.
- Client American Library Association
- Ad Agency JWT (J. Walter Thompson), Chicago
- Art Director Andy Anema
- Copywriter Mark Burk
- Production Company Limelight Productions, Chicago
- Director Peter Care
More: JWT (J. Walter Thompson) Chicago
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