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Leo Burnett, Toronto

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Seagram´s Pacific Cooler “Mexican Hat Dance” [00:30] & “In The Swing” [00:30]# The supercool Seagrams character introduces two new cooler. For the new Elquila tequila cooler, Mexican fiesta is the theme. “The senoritas and I are watching a Mexican hat dance”, he says as a sombrero literally jiggles around on the floor. An animated bull stampedes toward him in the background as he says, “.and that’s no bull”. “Ole, Ole, Ole”. “Hawaii” pays tribute to the new South Pacific cooler “with a taste of kiwi and a splash of rum”. The cool character is lounging in a hammock under a palm tree, “just getting into the swing of things”, he says and then launches a series of puns in his own special style. A Giant animated ship creeps up behind him until it’s nearly on tip of him. “Aloha. Ha. Ha”.

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Seagram´s Pacific Cooler "Mexican Hat Dance" [00:30] & "In The Swing" [00:30]# The supercool Seagrams character introduces two new cooler. For the new Elquila tequila cooler, Mexican fiesta is the theme. "The senoritas and I are watching a Mexican hat dance", he says as a sombrero literally jiggles around on the floor. An animated bull stampedes toward him in the background as he says, ".and that's no bull". "Ole, Ole, Ole". "Hawaii" pays tribute to the new South Pacific cooler "with a taste of kiwi and a splash of rum". The cool character is lounging in a hammock under a palm tree, "just getting into the swing of things", he says and then launches a series of puns in his own special style. A Giant animated ship creeps up behind him until it's nearly on tip of him. "Aloha. Ha. Ha".

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