Campaign
DDB, Paris
[4.02.174]
More Info
Rossignol “Le Masochiste” [00:50]
Traditional French sports brand Rossignol is trying to spice up its image – and should certainly manage to do so with this commercial. We see a masochist dressed in latex, and decked out with piercings and tit clamps, enjoying a day out on the ski slopes. This involves lots of painful-looking accidents – but to each his own. The only fly in the ointment turns out to be his Rossignol ski boots. With polite regret, he returns them in the evening – they are simply much too comfortable.
- Client Rossignol
- Ad Agency DDB, Paris
- Art Director Hervé Plumet
- Copywriter Jean-Gabriel Causse
- Production Company Big Productions, Paris
- Director David Fauche