Jemini “Grumly” [00:10]
Grumly is a teddybear with attitude and a very characteristic growl – judging from this ingeniously minimalistic TV campaign which consists of forty 10-second commercials. In each spot we learn some interesting fact about Grumly – such as that he’s the bear who tells us when the light turns green at the crossing, who can’t manage to say “radiateur,” who likes really cheap jokes, that he will survive us all, that he has only faint notions of the Dutch language, that he hates chicken, and who says “olé.”