SAS Airlines “Light” [01:00] + “Lobster” [00:25]
In the first of two spots showcasing the advantages of flying SAS, a man is apparently sitting in his own kitchen, relaxing and drinking coffee. As he walks through the living room to leave, it is full of people. It almost seems that this is the VIP lounge of an airline, but not quite. As he leaves to catch his flight, he switches off the lights. Oops, he’s not at home after all, it just feels that way with SAS. The second spot shows a lobster taking a leisurely stroll from first class toward the back of the plane. He makes a grand entrance through the curtain to the economy class as the caption “Better food in economy class” comes up.