Campaign
Leo Burnett, Madrid
[2.89.124]
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Alimentos de Andalucia “Verde que te quiero Verde” [00:30]# This spot uses the musical style of Manuel de Falla, the poetic style of Federicao Garcia Lorca, the art style of Picasso – the most famous artists of Andalusia – to promote Andalusian food products. In the opening seconds, a Picasso like portrait materializes. This transforms to fresh sardines. The rosy cheek is picked off another head and becomes a peach, further still life’s feature a bottle of olive oil and a leg of boar. The claim is at the same time the title of one Garcia Lorca’s most famous collections of poetry: Verdi, que to quiero verde. (Green, how I love you green.)
- Client Alimentos de Andalucia
- Ad Agency Leo Burnett, Madrid
- Art Director Horacio Bertolotti
- Copywriter Concha Quirós , Carlos Mouzo , Pascual Heredero
- Production Company Albinana Films, Barcelona
- Director Ricardo Albanina