Discovery.com “Shark”, “Meteor” + “Mosquito” [00:30]
A series of offbeat commercials for Discovery.com, the new website from the Discovery Channel. Each of the ads takes a typical documentary-style footage from a shark swimming around killing fish to a scientist standing in a swamp and reveals amusing “behind-the-scene” scenarios such as a look inside the shark’s stomach, where the half-eaten fish are comparing notes on Dicovery.com. The props, the costumes and the acting in all of the spots have a decidedly amateurish touch to them, which adds to the odd charm of this campaign.