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Leo Burnett, Milan

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Fiorucci “Ahoi” (00:30)#
There’s a boy in every man. That’s what this spot for Fiorucci fish fingers tells us. The commercial, initially a little slow, shows us two engineers discussing a construction plan on a building site. When one of them takes his bandaged hand out of his pocket, his colleague promptly inquires, “Metal or wood?”, but this injury has nothing whatsoever to do with work or job related accidents ….

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Fiorucci "Ahoi" (00:30)# There's a boy in every man. That's what this spot for Fiorucci fish fingers tells us. The commercial, initially a little slow, shows us two engineers discussing a construction plan on a building site. When one of them takes his bandaged hand out of his pocket, his colleague promptly inquires, "Metal or wood?", but this injury has nothing whatsoever to do with work or job related accidents ....

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