Campaign
McCann Erickson, Barcelona
[1.03.036]
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SSL Durex “Changing Room” (00:31)#
Totally normal setting: a man enters a shop and asks where the fitting rooms are. He seems to be trying on a new pair of trousers. The female sales assistant lends him a hand, and the man, visibly pleased at the ease with which they slipped on, buys the pair. Only what he tried on wasn’t trousers – but Durex “Easy on” condoms.
- Client SSL Durex
- Ad Agency McCann Erickson, Barcelona
- Art Director Jaume Badia
- Copywriter Josep Maria Ferrara
- Production Company Ovideo, Barcelona
- Director Mario Garcia Cadafalch
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