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Cliff Freeman & Partners, New York

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Value City “Soda” (00:32)#
Who doesn’t like to indulge in a little bit of luxury? With designer clothes from Value City reduced by 75%, you’ll actually be getting quite a lot of it. In the two commercials, the protagonists are, in fact, getting a bit too much of it, and it’s going to their heads: the soda turns into champagne and the bathroom attendant into a personal butler.

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Value City "Soda" (00:32)# Who doesn't like to indulge in a little bit of luxury? With designer clothes from Value City reduced by 75%, you'll actually be getting quite a lot of it. In the two commercials, the protagonists are, in fact, getting a bit too much of it, and it's going to their heads: the soda turns into champagne and the bathroom attendant into a personal butler.

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