Campaign
GSD&M IDea City, Austin
[3.09.110]
More Info
BMW Z4: “The Art of Driving” [02:00]# This artistic spot for the new BMW Z4 shows us what the art of painting and the art of driving have in common: the roadster has been fitted with paint dispensers behind the tires in order to drive around on a huge canvas – about the size of a football pitch – to produce an outsized work of art. The installation was filmed by more than 40 cameras, and the BMW’s choreography was directed by artist Robin Rhode from a nine-meter-high tower.
- Client Hristosv
- Ad Agency GSD&M IDea City, Austin
- Art Director Scott Brewer
- Copywriter Ryan Carroll
- Production Company RSA, New York
- Director Jake Scott