Campaign
Clement Durou, Pierre Dupaquier, Iconoclast Interactive, We Are From L.A.
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More Info
A website featuring Pharrell Williams’ 24-hour music video to go with the song “Happy.” Thanks to the simple and functionally
designed navigation, visitors can tune in to any minute of the day or night to watch a variety of different people – above all Pharell Williams himself – dancing through the streets to the song, picking themselves up an extra shot of happiness in the process.
Dominic Goldman:: “Just Pharrell being in a music video makes it cool. This incredibly ambitious experience lasts
for 24 hours. Combine this with a great track and add a dose of Mr. Williams, and the outcome is epic. I spent maybe an hour on the site but it stayed with me for days. I love this.”
- Client Pharell Williams „Happy“ music video
- Art Director Clement Durou
- Copywriter Pierre Dupaquier
- Production Company Iconoclast Interactive , We Are From L.A.
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