Campaign
Asatsu-DK, Tokyo
[4.17.145]
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Tsuruya “Sticking Together, No Matter What”
Asian men lying very closely to each other, obviously undergoing great pain and duress, tightly holding each other’s hands. Together, they withstand rain, heat, frost, and an earthquake.
“Just don’t let go” – that appears to be the watchword. But what is it all about? Well, the men subsequently morph into roofing tiles that stick together no matter what. A spot for Tsuruya brand tiles.
- Ad Agency Asatsu-DK, Tokyo
- Creative Director TSURUYA
- Production Company Spoon, Tokyo
More: Asatsu-DK Tokyo
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