![Untitled](https://www.luerzersarchive.com/wp-content/uploads/2021/07/1594986_5_baffc697205df2fddbf9aeccfa5151c2.jpg)
Campaign
[1.21.002]
More Info
Nathan Apodaca, one of last year’s biggest viral stars, is auctioning off the original video of himself skateboarding to Fleetwood Mac’s “Dreams” — without sound, but for a paltry $500,000 as an NFT (Non- Fungible Token).
Ignacio Zuccherini: “Nathan Apodaca and the tokenization of influencer marketing (Direct-To-Consumer content creation disintermediating agencies and production companies)”.
- Creative Director Nathan Apodaca
Related Work
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.