Campaign
Goodby Silverstein & Partners, San Francisco
[1.22.145]
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BMW Something’s Brewing 2022 #
Arnold Schwarzenegger (as Zeus) delivers just two lines but a long
mean look to an innocent barista in this teaser spot for the launch of the
BMW… but the BMW what? You had to wait a few days for the Super Bowl
spot above to discover that the BMW iX is ‘the ultimate electric driving
machine’. Heritage plus electric topicality combine in the figure of a
sparky ageing god.
Selected as part of #Auto22
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Creative Director Rich Silverstein, Wesley Phelan, Matthew Edwards
- Art Director Kevin Leung
- Copywriter Carlos Rangel
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