Campaign
Forsman & Bodenfors, Gothenburg
[1.22.147]
More Info
VOLVO The E.V.A. Initiative 2019 #
Have you ever noticed that crash test dummies are always male? Taking that
fact into consideration, Volvo Cars and its team has been compiling crash
data since the 70s to take a closer look at what really happens during a
collision – irrespective of size, gender, or body shape. This has now enabled
it to design cars that are equally safe for both men and women.
[Darre van Dijk] “An amazing idea that crash test dummies are actually built
in male versions only. And as Volvo always puts safety first, it is an even better
idea that they are the ones disrupting this test to make car safety better – and
the fact that they are giving the results to the competition makes it an even
better case. That really is trying to make the world a better place.”
Selected as part of #Auto22
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Sophia Lindholm , Leo Dahlin , Adam Ulvegärde , Karl Risenfors
- Copywriter Jacob Nelson , Hampus Elfström
- Director Laerke Herthoni , New Land