Campaign
Contrapunto BBDO, Madrid
[1.22.148]
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MERCEDES BENZ ESPANA / SMART Chameleon 2017 #
A colour-neutral Smart car was placed in the window of a large car dealer
in Madrid. At the same time, technology was installed that could detect
the colours of the clothes of passers-by, whereupon the car automatically
adjusted its colour.
Selected as part of #Auto22
- Ad Agency Contrapunto BBDO, Madrid
- Creative Director Gorka Fernández, Carlos Jorge
- Art Director Gorka Fernández, Aurora Hidalgo, Raúl López
- Production Company Cubensis
- Director Marta Pérez-Antelo
More: Contrapunto BBDO Madrid
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