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Dentsu, Tokyo
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TOYOTA Prius! Parts Characters 2016 #
Anime has a status in Japan and across the globe that is worth billions. Its
popularity is admirable and provides the world with a relatable image of
the Japanese. Like in this “Impossible Girls” campaign for Toyota’s new
Prius, in which components and functions are anthropomorphised as
sometimes cute, sometimes mysterious anime characters
Selected as part of #Auto22
- Ad Agency Dentsu, Tokyo
- Creative Director Yusuke Shimano
- Art Director Yoshiaki Sakashita, Yusuke Koyanagi
- Copywriter Yusuke Shimano, Takuya Fujita, Nanako Tani
More: Dentsu Tokyo
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