Campaign
Leo Burnett Tailor Made São Paulo, Isobar São Paulo
[1.22.151]
More Info
FIAT
Fiat Safety WiFi 2016
Taxi passengers were offered free WiFi as a means of encouraging seatbelt
use: the connection is not activated until they have buckled up.
[Roy Cohen] “Now here’s a simple and clever one: a taxi service where WiFi
only works when you wear your seatbelt.”
Selected as part of #Auto22
- Ad Agency Leo Burnett Tailor Made, São Paulo, Isobar, São Paulo
- Creative Director Marcelo Reis, Pedro Utzeri, Marcio Juniot, Marcelo Bruzzesi
- Art Director Vitor Menezes, Maicon Pinheiro
- Copywriter Alexandre Freire, Pedro Furtado
- Director Paulo Staliano
More: Isobar São Paulo, Leo Burnett Tailor Made São Paulo
[2.23.128]
1/3
[2.19.080]
1/2
[BDA.19.040]
1/1
[5.17.002]
1/1
Lurzer’s Archive
Log In
1/ 0
Images
Prev
Next
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.