Campaign
Leo Burnett Tailor Made, São Paulo
[1.22.151]
More Info
FIAT
Fiat Safety WiFi 2016
Taxi passengers were offered free WiFi as a means of encouraging seatbelt
use: the connection is not activated until they have buckled up.
[Roy Cohen] “Now here’s a simple and clever one: a taxi service where WiFi
only works when you wear your seatbelt.”
Selected as part of #Auto22
- Ad Agency Leo Burnett Tailor Made, São Paulo , Isobar, São Paulo
- Creative Director Marcelo Reis , Pedro Utzeri , Marcio Juniot , Marcelo Bruzzesi
- Art Director Vitor Menezes , Maicon Pinheiro
- Copywriter Alexandre Freire , Pedro Furtado
- Director Paulo Staliano
More: Isobar São Paulo, Leo Burnett Tailor Made São Paulo
[2.23.128]
1/3
[2.19.080]
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[BDA.19.040]
1/1
[5.17.002]
1/1
