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Campaign
BBDO Portugal, Lisbon
[1.22.162]
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SMART FORTWO
#smarteffect 2015 #
A clever stunt from BBDO Portugal in which
normal cars literally (and here’s the stunt) shrink
for real so that there’s room to park normal size
cars. Of course, the point is that with a Smart car
they don’t need to shrink, you can park easily in
the tiniest of spaces. All part of addressing the
problems of urban transport.
Selected as part of #Auto22
- Ad Agency BBDO Portugal, Lisbon
- Creative Director Marco Pacheco
- Art Director Ruben Rodrigues
- Copywriter André Pereira
- Production Company Go Wondr
More: BBDO Portugal Lisbon
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