Untitled
Smart Design, New York
[PAK.98.001]
More Info
Packaging for sunglasses. A glossy stamp on the inside cover of the box creates a glare that reflects the word “Hey” onto the lid. The word vanishes when the sunglasses are put on, and the message “stop squinting” printed underneath the glare becomes visible.
- Client Polaroid Corporation
- Ad Agency Smart Design, New York
- Art Director Debbie Hahn , Paul Hamburger
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