
Van Gogh bnb
Leo Burnett, Chicago
[1.17.002]
More Info
A project created in association with The Art Institute of Chicago and Airbnb. It not only featured a detailed reconstruction of Van Gogh’s bedroom but also offered visitors the chance to spend the night there, courtesy of Airbnb. This gave a considerable lift to both the numbers visiting the museum and those taking advantage of the Airbnb offer.
Karpat Polat: “To announce and promote the Art Institute of Chicago’s Vincent Van Gogh exhibition, one of Van Gogh’s most intimate paintings, ‘The Bedroom,’ was recreated as a real bedroom and an accommodation opportunity.”
- Client The Art Institute of Chicago, Airbnb
- Ad Agency Leo Burnett, Chicago
- Creative Director Mike Costello, Mikal Pittman, Britt Nolan
- Art Director John Regan
- Copywriter Tor Lemhag
More: Leo Burnett Chicago
More: Airbnb, The Art Institute of Chicago
Lurzer’s Archive
Log In1/ 0
Images
Van Gogh bnb
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.