Van Gogh bnb
Leo Burnett, Chicago
[1.17.002]
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A project created in association with The Art Institute of Chicago and Airbnb. It not only featured a detailed reconstruction of Van Gogh’s bedroom but also offered visitors the chance to spend the night there, courtesy of Airbnb. This gave a considerable lift to both the numbers visiting the museum and those taking advantage of the Airbnb offer.
Karpat Polat: “To announce and promote the Art Institute of Chicago’s Vincent Van Gogh exhibition, one of Van Gogh’s most intimate paintings, ‘The Bedroom,’ was recreated as a real bedroom and an accommodation opportunity.”
- Client The Art Institute of Chicago , Airbnb
- Ad Agency Leo Burnett, Chicago
- Creative Director Mike Costello , Mikal Pittman , Britt Nolan
- Art Director John Regan
- Copywriter Tor Lemhag