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Vauxhall Astra
DLKW Lowe, London
[4.90.057]
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Vauxhall Nova “Car Pet” [01:00]# The Vauxhall Nova is presented as a kind of ersatz dog, eager to please its delighted maser. We see the Nova cleverly making its way through a traffic jam. VO: “The nippy little rascal shies away from the common herd.”, then cut to some souped-up car and its obnoxious owner at the traffic light. VO: “.and, indeed, from road hogs.” The Nova suddenly turns into some menacing-looking racing car, thus fooling the other driver into a false start. “And even after a long hard run there is plenty of life in the young pup yet” – much to the grief of the postman, as we see.
- Client Vauxhall Astra
- Ad Agency DLKW Lowe, London
- Art Director Vince Squibb
- Copywriter Derek Apps
- Production Company Park Village, London
- Director Roger Woodburn
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