VBZ Verkehrsbetriebe Zürich
Ruf Lanz, Zurich
[6.15.101]
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The Volkswagen that passes every emissions test with flying colors. – A single tramline transports as many people as five roads. Enabling us to get 720.000 people to their destination every day using environmentally friendly electric energy. And, since 2006, completely free of electricity generated by nuclear power. No wonder this Volkswagen enjoys unswerving popularity in Zurich. Have a good trip!
This ad by the transit authority of the city of Zurich appeared opposite a news article reporting on the recent Volkswagen scandal triggered by the company’s manipulation of emissions tests.
- Client VBZ Verkehrsbetriebe Zürich
- Ad Agency Ruf Lanz, Zurich
- Creative Director Danielle Lanz , Markus Ruf
- Art Director Marcel Schläfle
- Copywriter Markus Ruf