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Vedan Wei Wei

Leo Burnett, Taipei

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Vedan Wei Wei: “A Tug Of War” [0:20]# A group of Asians are challenging a group of hefty Europeans to a tug of war contest. It initially appears that the Asians are going to lose but, then, they begin to get progressively stronger. What is this force that is powering them on? An onlooker is seen enjoying noodle soup – Vedan Instant Noodles. The magic smell is so good it attracts everyone. Super: “Wow, smells so good!”

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Vedan Wei Wei: "A Tug Of War" [0:20]# A group of Asians are challenging a group of hefty Europeans to a tug of war contest. It initially appears that the Asians are going to lose but, then, they begin to get progressively stronger. What is this force that is powering them on? An onlooker is seen enjoying noodle soup - Vedan Instant Noodles. The magic smell is so good it attracts everyone. Super: “Wow, smells so good!”

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