Velux “The Coming Generation”#
After its successful campaign last year with “Indoor Generation,” which we featured in issue 4-18, the skylight brand has brought out another longish film in the same vein, again presenting the company’s take on how home design causes us to lose the deep bond with nature we have in our genes. From children roaming around outside we move on to today’s generation of kids playing in dark, closed-off rooms, people today – we are told – spending an average of 90 per cent of their time indoors. Pay-off: Let nature back into your home.