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Vertex Watch Company

Grey, London

[2.18.007]

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In this campaign, British watchmaker Vertex evokes the story of its legendary Caliber 59 military issue watch to promote the limited
edition M100. Established in 1917, Vertex was one of the so-called “Dirty Dozen” – 12 companies that built and supplied watches to the
specifications of the UK Ministry of Defence. Its Caliber 59 was officially issued to British special units during the Second World War.

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In this campaign, British watchmaker Vertex evokes the story of its legendary Caliber 59 military issue watch to promote the limited edition M100. Established in 1917, Vertex was one of the so-called “Dirty Dozen” – 12 companies that built and supplied watches to the specifications of the UK Ministry of Defence. Its Caliber 59 was officially issued to British special units during the Second World War.

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