To introduce its first vertical-shaped candy for Mars brand Starbust Swirlers. a ‘Best Enjoyed Vertically’ creative platform was created exclusively for mobile and vertical media, showing scenes that look strange unless they are viewed vertically.
Edu Pou: “As part of the ‘Best Enjoyed Vertically’ campaign for Starbust Swirlers by DDB Chicago, ‘Vertical Salon’ embraces the natural orientation of smartphones to deliver the message in a fun and unexpected way.”