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Victorian Tourism

Publicis Mojo, Melbourne

[6.09.045]

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Tourism Victoria: “Daylesford – Lead a Double Life” [01:30]# A young woman wakes up in her bed and then leaves the house. Barefoot, she strolls around in the sun, pausing repeatedly to admire the scene. In her thoughts, the surroundings are transformed into a nocturnal spectacle – a festival in which she mimes the wicked-looking hostess. The Australian town of Daylesford is using these highly contrasting images to advertise the wealth of different experience one can enjoy while staying there. Super: “Lead a Double Life. Daylesford.”

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Tourism Victoria: "Daylesford - Lead a Double Life" [01:30]# A young woman wakes up in her bed and then leaves the house. Barefoot, she strolls around in the sun, pausing repeatedly to admire the scene. In her thoughts, the surroundings are transformed into a nocturnal spectacle – a festival in which she mimes the wicked-looking hostess. The Australian town of Daylesford is using these highly contrasting images to advertise the wealth of different experience one can enjoy while staying there. Super: “Lead a Double Life. Daylesford.”

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