Victorian Tourism
Publicis Mojo, Melbourne
[6.09.045]
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Tourism Victoria: “Daylesford – Lead a Double Life” [01:30]# A young woman wakes up in her bed and then leaves the house. Barefoot, she strolls around in the sun, pausing repeatedly to admire the scene. In her thoughts, the surroundings are transformed into a nocturnal spectacle – a festival in which she mimes the wicked-looking hostess. The Australian town of Daylesford is using these highly contrasting images to advertise the wealth of different experience one can enjoy while staying there. Super: “Lead a Double Life. Daylesford.”
- Client Victorian Tourism
- Ad Agency Publicis Mojo, Melbourne
- Art Director Christy Peacock , Darren Spiller
- Copywriter Hilary Badger , Leon Wilson
- Production Company Exit Films, South Melbourne
- Director Mark Molloy