Vim “The Prisoner” (00:30)# Commercials for cleaning agents are increasingly forced to up the ante just to cut through the clutter of other products. In this spot, for instance, we are led to believe that a daughter is visiting her mother in prison. When she asks: “When will you get out?” with a very sad look on her face, her mother answers melodramatically: “In a while …” Yet she is not even behind bars. Gold award in Cannes.