Virgin Atlantic Airways
NetWork BBDO, Hyde Park, Johannesburg
[3.07.047]
More Info
Virgin Atlantic “Breast Exam” (00:45) #
Presented in the sparsely illustrated manner of airline safety instructions, this commercial for Virgin Atlantic introduces us to
a rather unusual “safety precaution.” The
protagonist shows us how to conduct a
quick test for breast cancer while flying.
She takes off her top and provides precise instructions on how the test has to
be performed. Once she has finished, she
lounges back in her seat and has the
flight attendant bring her a drink. Claim:
“The most private seat in the sky. Virgin
Atlantic. Upper Class Suite.”
- Client Virgin Atlantic Airways
- Ad Agency NetWork BBDO, Hyde Park, Johannesburg
- Art Director Mariana O’Kelly
- Copywriter Gary Du Toit
- Production Company Luma, Randburg
More: NetWork BBDO Hyde Park Johannesburg
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