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Bartle Bogle Hegarty (BBH), London

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Virgin Media “Switch To Super: Orchestra”#
To promote its fastest broadband package yet, Virgin Media decided to feature no lesser a person than the fastest man alive, Usain Bolt, as protagonist. In this particular film, Bolt has an orchestra perform during his exercise routine, yet they hit a little snag: the musicians playing the “Super Bolt Theme” just cannot keep up to speed with the ace sprinter – no matter how hard he cajoles them.

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Virgin Media “Switch To Super: Orchestra”# To promote its fastest broadband package yet, Virgin Media decided to feature no lesser a person than the fastest man alive, Usain Bolt, as protagonist. In this particular film, Bolt has an orchestra perform during his exercise routine, yet they hit a little snag: the musicians playing the “Super Bolt Theme” just cannot keep up to speed with the ace sprinter – no matter how hard he cajoles them.

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