Virgin Mobile
RKCR/Y&R, London
[2.06.040]
More Info
Not so very long ago, headlines about
Kate Moss’s drugs problems were to be
found splashed across every gossip column,
causing the supermodel to lose a
number of the deals she had had with a
variety of fashion labels. In this spot for
Virgin Mobile, Moss is to be seen indulging
in a little self-irony. She is making
tea when her agent calls to announce
that he has landed her the
“mother of all deals,” putting an end to
the time she has spent sitting around on
the sofa. Her agent immediately sets
about signing the mobile phone contract
for Kate in the Virgin Mobile Shop.
- Client Virgin Mobile
- Ad Agency RKCR/Y&R, London
- Art Director Simon Labbett, David Gamble
- Copywriter Simon Labbett, David Gamble
- Production Company HSI, London
- Director Paul Hunter