No blinking! The interactive spot Blinkwashing for cellular carrier Virgin Mobile uses a webcam technology that responds to movements
of the observer’s eyes. While the soundtrack unceasingly praises the benefits of a mobile contract, the image changes – with every
blink of the eye – to reveal new and often highly scurrilous scenes.

Nir Refuah: “Probably the coolest technological campaign produced this year. Virgin mobile is ‘blinkwashing ’ by showing a video
message that changes set whenever the user blinks. Great craft and innovation. A gem.”