Virgin Mobile
Mother, New York
[6.13.002]
More Info
No blinking! The interactive spot Blinkwashing for cellular carrier Virgin Mobile uses a webcam technology that responds to movements
of the observer’s eyes. While the soundtrack unceasingly praises the benefits of a mobile contract, the image changes – with every
blink of the eye – to reveal new and often highly scurrilous scenes.
Nir Refuah: “Probably the coolest technological campaign produced this year. Virgin mobile is ‘blinkwashing ’ by showing a video
message that changes set whenever the user blinks. Great craft and innovation. A gem.”
- Client Virgin Mobile
- Ad Agency Mother, New York
- Digital Artist Rehabstudio
- Production Company Greencard Pictures
- Director Duncan Skiles
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